Vivienne Tam Helps Square Re-Design Payments

So, Square appears to have taken a leaf out of H&M's book and brought in Vivienne Tam as a guest-designer for a special range of its terminals.  This is a great example of Jack Dorsey's approach to the payments industry. 

This is a complex industry, he says, where people have focused on functionality and reliability and no one have properly designed the user experience.  Merchants might have invested much time and money in designing their retail space - still the payment equipment is a clunky piece of machinery that sticks out like a sore thumb.

Changing this thinking and making payments a more user friendly, well designed process, it seems, is Square's core mission.  And the Vivienne Tam partnership is just one of many steps in that direction.