Tuesday 15 February 2011

The Future of the Internet: a Presentation by Mary Meeker

Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, has long been the most influential analyst in the tech industry and is famous for her insightful presentation.

Although, it is not directly payments related, I wanted to add a link to her most recent presentation, delivered last week, and give an overview of her main points.

Current trends:
  • The rise of mobile computing: becoming ubiquitous, affordable and faster
  • Increasing personalization: location / preferences / behavior / social relationships all available from information we provide ourselves
  • Fun to use: social / casual / rewards-driven / 'gamification' of real life
  • Measurable real-world activation: driving foot-traffic to physical stores
  • Explosion of apps and monetization: more apps, generating more money
  • Rewards influence behavior in real-time: for exactly the right people
On the horizon for 2011 and beyond:
  • HTML5 vs. downloadable apps
  • NFC: payment / offers / loyalty / ticketing / etc.
  • Consumer-led mobile health: monitoring / diagnosis / wellness
  • Enterprise adoption of tablets
  • Smartphone tipping point > 50% adoption
  • "So-Lo-Mo": Social - Local - Mobile convergence
  • "Gamification": ultimate way to engage a new audience
  • Empowerment: impact of empowering billions of people around the world with powerful, mobile devices has just begun
Meeker finishes the presentation with a quote from John Doerr, partner at Kleiner Perins: We're at the beginning of a new era for social internet innovators re-inventing a web of people and places, looking beyond documents and websites.
  
Go to Business Insight for the full presentation; http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-1

No comments:

Post a Comment