Tuesday 15 February 2011

Gemalto Integrates Facebook on the SIM

Gemalto announced today that it has developed a SIM card with built-in Facebook capabilities.  The main implications of this is that users of old-style, 'feature' phones, are able to use Facebook on their phone, opening up a whole new market for Facebook.  Suddenly 2 billion people who currently don't have convenient access to an internet connection, are able to use Facebook on their profile.

Last week I wrote about the upcoming Facebook mobile and its potential as a powerful marketing platform.  Particularly if Facebook managed to integrate on its platform all the behavioral data that will shortly be captured on smartphones (location, purchases, ticketing), it would have an unprecedented ability to map our lives and target marketing messages.

Although, Gamalto's SIM-card development does not enable any of these features, it does demonstrate the increasing integration of social platforms and Facebook on our mobile phones.

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