In this interview with Dan Schulman, President of Enterprise Growth, the emerging payments group at Amex. He talks about the importance of smartphones and how they are set to transform payments and commerce.
Particularly he is concerned with how smartphones will blur the lines between online and offline experiences and create an entirely new commercial ecosystem.
In this new, commercial ecosystem, payments will not simply be a separate part of the purchasing process, but an integrated part of the shopping experience. This experience will include marketing messages and offers, product information, loyalty & reward programs, payment and more.
http://www.pymnts.com/exclusive-interview-dan-schulman-of-american-express-talks-payments-innovation-and-regulation/?t
No comments:
Post a Comment