Thursday 17 February 2011

Google Launches One Pass

One day after Apple opened iTunes for subscriptions, Google yesterday launched One Pass, a payment service for publishers.  These services are widely viewed as important tools to enable publishers to monetize its content going forward.

In addition to offering publishers more flexibility in terms of pricing models, One Pass is significantly cheaper than iTunes, charging publishers only 10%, compared to Apple's 30%.

Although One Pass, is initially intended as a payment service for media publishers, there is speculation that Apple will use iTunes as an electronic wallet for mobile payments, and Google could easily follow a similar path.

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