Gemalto announced today that it has developed a SIM card with built-in Facebook capabilities. The main implications of this is that users of old-style, 'feature' phones, are able to use Facebook on their phone, opening up a whole new market for Facebook. Suddenly 2 billion people who currently don't have convenient access to an internet connection, are able to use Facebook on their profile.
Last week I wrote about the upcoming Facebook mobile and its potential as a powerful marketing platform. Particularly if Facebook managed to integrate on its platform all the behavioral data that will shortly be captured on smartphones (location, purchases, ticketing), it would have an unprecedented ability to map our lives and target marketing messages.
Although, Gamalto's SIM-card development does not enable any of these features, it does demonstrate the increasing integration of social platforms and Facebook on our mobile phones.
Showing posts with label gemalto. Show all posts
Showing posts with label gemalto. Show all posts
Tuesday, 15 February 2011
Wednesday, 19 January 2011
Three Exciting Stories in Payment (Jan 19)
Starbucks has launched a mobile payment application for iPhones, iPads and Blackberry's built on its Starbucks Card platform. The application will enable customers to make their purchases with a barcode that appears on their mobile phone, check their balance and receive Starbucks loyalty points.
http://www.pymnts.com/mobile-payment-debuts-nationally-at-starbucks-20110119005434/
Softbank Mobile has selected France's Gemalto for their NFC trial in Japan. The trial will leverage Gemalto's UICC SIM card and N-Flex technology. Users simply receive a replacement SIM card, which enables a conventional mobile phone for NFC through the antenna. In addition to a prepaid service, Softbank's trial also enables users to perform NFC transactions from two Japanese credit card issuers.
http://www.paymentssource.com/news/gemalto-joins-mobile-japan-3004716-1.html
MasterCard has entered a marketing partnership with Transport for London (TfL) to distribute PayPass (MasterCard's NFC solution) branded wallets to Oyster Card users. PayPass is still not available in London, but the marketing push is in anticipation of TfL putting Oyster on an open-loop network, such as Visa or MasterCard.
http://marketingmagazine.co.uk/news/1049764/MasterCard-brands-Oyster-wallets-PayPass-push/
<a href="http://www.freewebdirectories.org">web directories</a>
http://www.pymnts.com/mobile-payment-debuts-nationally-at-starbucks-20110119005434/
Softbank Mobile has selected France's Gemalto for their NFC trial in Japan. The trial will leverage Gemalto's UICC SIM card and N-Flex technology. Users simply receive a replacement SIM card, which enables a conventional mobile phone for NFC through the antenna. In addition to a prepaid service, Softbank's trial also enables users to perform NFC transactions from two Japanese credit card issuers.
http://www.paymentssource.com/news/gemalto-joins-mobile-japan-3004716-1.html
MasterCard has entered a marketing partnership with Transport for London (TfL) to distribute PayPass (MasterCard's NFC solution) branded wallets to Oyster Card users. PayPass is still not available in London, but the marketing push is in anticipation of TfL putting Oyster on an open-loop network, such as Visa or MasterCard.
http://marketingmagazine.co.uk/news/1049764/MasterCard-brands-Oyster-wallets-PayPass-push/
<a href="http://www.freewebdirectories.org">web directories</a>
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