Business Insider has written an interesting piece about the Starbucks payments app and its disruptive potential for a number of payments players.
Although, I don't agree with much of what they write, I like the idea of a relatively small change/innovation having widereaching implications for an entire industry (and beyond), illustrating the level of uncertainty and number of moving parts in the payments industry right now.
First of all, I should point out that Starbucks' solution is not NFC - it relies on barcode scanning, a much more basic technology, not dissimilar to what FaceCash has introduced. Whatever form of mobile payments that eventually wins out, I don't think it will be this, and that Starbucks will soon need to upgrade the technology.
I also think Business Insider over-exaggerates the impact that Starbucks will have on the payment industry overall.
Still, if we were to take the article to be about the emergence of mobile payments, rather than simply about Starbucks, it is absolutely worth the read!
http://www.businessinsider.com/starbucks-mobile-payments-2011-1#first-heres-how-starbucks-mobile-payments-work-its-really-straightforward-1
Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts
Friday, 4 February 2011
Thursday, 3 February 2011
Wednesday, 19 January 2011
Three Exciting Stories in Payment (Jan 19)
Starbucks has launched a mobile payment application for iPhones, iPads and Blackberry's built on its Starbucks Card platform. The application will enable customers to make their purchases with a barcode that appears on their mobile phone, check their balance and receive Starbucks loyalty points.
http://www.pymnts.com/mobile-payment-debuts-nationally-at-starbucks-20110119005434/
Softbank Mobile has selected France's Gemalto for their NFC trial in Japan. The trial will leverage Gemalto's UICC SIM card and N-Flex technology. Users simply receive a replacement SIM card, which enables a conventional mobile phone for NFC through the antenna. In addition to a prepaid service, Softbank's trial also enables users to perform NFC transactions from two Japanese credit card issuers.
http://www.paymentssource.com/news/gemalto-joins-mobile-japan-3004716-1.html
MasterCard has entered a marketing partnership with Transport for London (TfL) to distribute PayPass (MasterCard's NFC solution) branded wallets to Oyster Card users. PayPass is still not available in London, but the marketing push is in anticipation of TfL putting Oyster on an open-loop network, such as Visa or MasterCard.
http://marketingmagazine.co.uk/news/1049764/MasterCard-brands-Oyster-wallets-PayPass-push/
<a href="http://www.freewebdirectories.org">web directories</a>
http://www.pymnts.com/mobile-payment-debuts-nationally-at-starbucks-20110119005434/
Softbank Mobile has selected France's Gemalto for their NFC trial in Japan. The trial will leverage Gemalto's UICC SIM card and N-Flex technology. Users simply receive a replacement SIM card, which enables a conventional mobile phone for NFC through the antenna. In addition to a prepaid service, Softbank's trial also enables users to perform NFC transactions from two Japanese credit card issuers.
http://www.paymentssource.com/news/gemalto-joins-mobile-japan-3004716-1.html
MasterCard has entered a marketing partnership with Transport for London (TfL) to distribute PayPass (MasterCard's NFC solution) branded wallets to Oyster Card users. PayPass is still not available in London, but the marketing push is in anticipation of TfL putting Oyster on an open-loop network, such as Visa or MasterCard.
http://marketingmagazine.co.uk/news/1049764/MasterCard-brands-Oyster-wallets-PayPass-push/
<a href="http://www.freewebdirectories.org">web directories</a>
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