Thursday 24 March 2011

Great Article about Facebook Deals and Payments

The below article reports on the new Facebook Deals platform, which it reports will exclusively focus on social experiences, such as renting a karaoke room with friends or a tour of a haunted house, and may require customers to use Facebook Credits for payment.

The article goes on to suggest that Facebook's much talked about Payments subsidiary may be intended as the vehicle that manages the payments interface for Facebook's e-commerce ventures, of which Deals is the first.

Although Facebook Credits currently takes 30% of the total purchase amount, the article suggests that this may still be a reasonable deal for deal-sites that already spend a great deal on Google and Facebook ads to attract customers in the first place. 

Regardless, Facebook has already signed up Gilt City, HomeRun, OpenTable, PopSugar City, Tippr, KGB Deals, Plum District, ReachLocal and Zozi for Deals, so the proposition must be reasonable.

http://networkeffect.allthingsd.com/20110324/more-on-facebook-deals-will-only-include-social-experiences-may-use-credits/

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