In a recent article, Gigaom draws out some of the most interesting moves that each of the big 3 payment networks are making in mobile payments.
The most interesting overall observation is that many of these moves are unproven, high risk and somewhat scattered. Visa is teaming up with Square, MasterCard is joining forces with Google and Amex has partnered with Payfone. This goes to show that none of the big players have yet figured out where the industry is going and seem unwilling to place more than a few chips on any one technology.
It is also noticeable that Visa and MasterCard are considerably more active when it comes to partnering with technology players than Amex. From a cultural perspective this may not be surprising, seeing as V/MC have based their entire business models on being open networks, whereas Amex has built a closed-loop, proprietary network. Still, in a highly uncertain market, V/MC's model may prove more nimble and adaptable than Amex' and may provide a crucial head start.
Among all the partnerships that have been announced, the most interesting in my mind, would be MC's venture with Google. I absolutely believe that Google will be a central player in the mobile space and in mobile commerce, in particular, and that this partnership has the potential to make MC the dominant mobile payments provider.
Read the whole article below.
http://gigaom.com/2011/04/27/credit-card-cos-whos-doing-what-in-mobile-payments/?utm_source=social&utm_medium=twitter&utm_campaign=gigaom
Showing posts with label history of visa. Show all posts
Showing posts with label history of visa. Show all posts
Thursday, 28 April 2011
Friday, 22 April 2011
Visa & the Gap Roll Out Location-Based Mobile Offers
Fast Company recently did a piece about Visa the Gap teaming up to offer low-tech location-based deals. The system does not require NFC-tags, check-ins or smartphones.
The user simply registers with their card details and mobile number on the project home page, Mobile Gap 4 U, and every time he or she makes a purchase that meets certain pre-defined criteria, such as location, day, amount, etc., she is sent an offer via SMS to their mobile. To redeem the deal, the user simply walks into any Gap store and shows the text to the staff, who will process the deal.
This trial is a good idea for both Visa and the Gap, as they are able to test certain features of location-based deals, without having to roll out a full-fledged NFC infrastructure that will initially probably mostly appeal to first-movers. Instead, the Gap is able to appeal more broadly to their most loyal customers. By engaging this audience with location-based deals, they are able to learn about their most important customers and paving the way for more advanced technology when the time is right.
The user simply registers with their card details and mobile number on the project home page, Mobile Gap 4 U, and every time he or she makes a purchase that meets certain pre-defined criteria, such as location, day, amount, etc., she is sent an offer via SMS to their mobile. To redeem the deal, the user simply walks into any Gap store and shows the text to the staff, who will process the deal.
This trial is a good idea for both Visa and the Gap, as they are able to test certain features of location-based deals, without having to roll out a full-fledged NFC infrastructure that will initially probably mostly appeal to first-movers. Instead, the Gap is able to appeal more broadly to their most loyal customers. By engaging this audience with location-based deals, they are able to learn about their most important customers and paving the way for more advanced technology when the time is right.
Sunday, 6 February 2011
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