Although, it is not directly payments related, I wanted to add a link to her most recent presentation, delivered last week, and give an overview of her main points.
Current trends:
- The rise of mobile computing: becoming ubiquitous, affordable and faster
- Increasing personalization: location / preferences / behavior / social relationships all available from information we provide ourselves
- Fun to use: social / casual / rewards-driven / 'gamification' of real life
- Measurable real-world activation: driving foot-traffic to physical stores
- Explosion of apps and monetization: more apps, generating more money
- Rewards influence behavior in real-time: for exactly the right people
- HTML5 vs. downloadable apps
- NFC: payment / offers / loyalty / ticketing / etc.
- Consumer-led mobile health: monitoring / diagnosis / wellness
- Enterprise adoption of tablets
- Smartphone tipping point > 50% adoption
- "So-Lo-Mo": Social - Local - Mobile convergence
- "Gamification": ultimate way to engage a new audience
- Empowerment: impact of empowering billions of people around the world with powerful, mobile devices has just begun
Go to Business Insight for the full presentation; http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-1
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