Every company is now using Facebook and Twitter for marketing. Still, although they opened their APIs in 2009, few companies have successfully launched a campaign on LinkedIn.
Amex is now trying to buck this trend with their 'For Everything You Do' campaign, with which people are able to nominate and vote for their favourite administrative staff. The admin with the most votes at the end of the campaign will receive $2500 and 100 randomly selected nominees will receive $25.
Amex is clearly using LinkedIn to connect with their more affluent and professional customer base. However, the campaign is interesting in that it demonstrates the potential of LinkedIn for more subtle, less intrusive marketing campaigns.
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